DUBAI·POINT
15 problems in Dubai real estate. Zero solutions. Until now.
Free platform for brokers, investors, developers and sales reps.
RERA 61067 · Business Bay, Dubai
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Who are you?
"We brew the coffee ourselves. We go the extra mile. Because we like doing things right."
From the mountains to Dubai
The Property Code
Norway is mountains and harsh nature — especially in winter. The wilderness is unforgiving, and we grew up with safety rules. We are a simple people, used to doing the work ourselves: nobody brews the coffee for us — we brew it ourselves, and it tastes just as good. And yes — we'll happily cross the stream to fetch water. The easiest path isn't always the best; if the water runs cleaner on the other side, we take the job and the harder route. These are old Norwegian sayings — and this is how we work with property in Dubai. Here are the official Norwegian mountain rules, turned into property rules.
Hover a card to read the original mountain rule.
- 1
Plan your purchase — and share the plan with someone you trust.
Property rule
1Plan your trip and tell others where you're going.
Mountain rule
- 2
Match the investment to your own means — not someone else's ambitions.
Property rule
2Adapt the trip to ability and conditions.
Mountain rule
- 3
Assess the risk — markets can turn fast, just like the weather.
Property rule
3Pay attention to weather and avalanche warnings.
Mountain rule
- 4
Be prepared — even when the deal looks perfect on paper.
Property rule
4Be prepared for bad weather and cold, even on short trips.
Mountain rule
- 5
Bring the right gear: documents, contracts and proof — not promises.
Property rule
5Bring the equipment needed to help yourself and others.
Mountain rule
- 6
Choose safe routes — bank transfers only, and verified counterparties.
Property rule
6Choose safe routes. Recognise avalanche terrain and unsafe ice.
Mountain rule
- 7
Use data and facts — always know who you're dealing with and what you own.
Property rule
7Use a map and compass. Always know where you are.
Mountain rule
- 8
Never be ashamed to turn back. A bad purchase costs more than going home.
Property rule
8Turn back in time — there's no shame in turning around.
Mountain rule
- 9
Save your energy — don't chase every launch. Listen to experienced people, not salespeople.
Property rule
9Save your energy and seek shelter if necessary.
Mountain rule
John Gunnar Haugenes
General Manager
I'm 52 years old, a serial entrepreneur with a background in IT and consumer electronics. Across a long career I've started, built and grown businesses — and learned just as much from the failures as from the wins.
When I came to Dubai I thought I'd already made every mistake possible in business. That I wouldn't fall into the same traps again. Not so. I had to learn all over again — the hard way. Experience isn't something you receive once; it has to be managed and applied properly every single day.
Much of my mindset is shaped by Norwegian culture and upbringing. The metaphors I use — like "crossing the brook for water" or following the "mountain code" — are about something fundamental: doing things right the first time, being prepared, and taking responsibility for your own choices.
Norway is a small country far to the north, with a long coastline stretching from harsh mountains to a mild south. In just one hundred years it has gone from poverty to one of the wealthiest nations in the world per capita. Resources like oil and fish helped — but the real strength lies elsewhere: trust, low corruption, and a culture where you "brew the coffee yourself," roll up your sleeves and get the work done.
We grew up with simple values — tent holidays, road trips, mountain hikes. A simple life, but full of lessons. A society built on trust between people.
These are the values we want to bring to the real estate market in Dubai.
Dubai today is one of the fastest-growing markets in the world. History shows that markets move in cycles. Crises come — and they pass. Those of us who have lived a while have seen this happen many times. Things normalise, and growth continues. Dubai has the structure, the leadership and the capacity to handle challenges and come out stronger.
We live in a world that is at times marked by conflict. I have lived in regions of unrest myself. War is the opposite of development — but today's situation cannot be compared to the great historical catastrophes.
Looking back, Norway has also been through dramatic periods. The Black Death in the 1300s killed roughly half the population and changed society fundamentally. Later, in the 1800s and early 1900s, more than 800,000 Norwegians emigrated to America in search of a better life. It was an era of poverty, but also of the will to build something new.
History shows one thing clearly: people adapt, rebuild and create growth.
This is the mentality we bring into the real estate market in Dubai.
Dubai is also one of the world's best examples of integration. People from all over the world meet here with a common goal: to create opportunity, build a future and succeed.
We believe in a market based on trust, long-term thinking and real value. We believe in doing the work ourselves — thoroughly and properly. And we believe in a future of stability, growth and opportunity for all.
Everyone is welcome.
Best regards, John Gunnar Haugenes General Manager